The Hatched National Graduate Show is a curated showcase of new art from Australia’s top graduates. 34 of the most promising artists fresh out of 22 art schools from around Australia are selected for the exhibition. A colourful & bold brand was required to splash across a set of materials in order to promote Hatched 2014. A number of selected artworks were used for promotional materials, allowing for an eclectic roll out and a fair spread of exposure for the artists. The chosen colour palette was inspired by the 2014 prize winner Zoe Kirkwood's work The Neo-Baroque Spectacle.
What I See When I Look at Sound
What I See When I Look at Sound is an exhibition of sound that launched new pieces by five outstanding Australian artists. Each artist designed a work for extended play within PICA's galleries, speculating on what it means to visualise and encounter sound art today. A striking brand & set of materials was required to promote the show and sound artists around Australia. A study in cymatics inspired an abstract pattern to compliment a stave-like grid for displaying type.
PICA Annual Report 2013-14
Burch Family Wines
Burch Family Wines is Western Australia's largest family-owned and operated winery with an international reputation for creating balanced and elegant wines of distinct regional character. Burch Family Wines houses such brands as Howard Park, MadFish, Marchand & Burch, Allegory and Jeté. Given the scope of the product range and the development as a family business, the overarching Burch Family Wines brand was created. A brand refresh was required to improve on the simple type treatment the company was using as a temporary solution. Visual elements and type styles were pulled from some Burch brands & products to make the new mark and style guide.
Brandmark design: collaboration by Edward Stroud & Public Creative.
The Western Australian Youth Theatre Company provides open access to an education in theatre making and performance in theatre. WAYTCO's vision is to build a community where theatre provides young people with a voice and the confidence, skills and knowledge with which to make that voice heard. They aim to extend creative opportunities beyond acting by providing valuable skills development, training, hands on experience and facilitating opportunities to enter the arts industry locally and nationally. An attention grabbing re-brand was required due to a lack of excitement in the existing brand. Building blocks became a symbol for the brand's vision accompanied by a sugar-filled colour palette to ensure the new WAYTCO brand stood out in the streets.
Howard Park Jeté
Burch Family Wines are one of the few wine producers to have seriously invested in Méthode Traditionelle sparkling wines in Australia. The Jeté name came from the Burch family's link with the ballet world. David Burch was a principle dancer for the Australian Ballet & sister Lesley was a part of the Western Australian Ballet. Jeté is the leap one takes across the stage and Grand Jeté is similar but much harder, more refined & achieved with years of training. These names were used to create 3 products: the Jeté Brut, Jeté Rosé and the vintage Grand Jeté. Labels were required for the Jeté range and were to exhibit 3 things; the Howard Park brand, the understated aesthetic of french champagne and the look & feel of a trusted & sophisticated, high quality product.
Abercrombie is the definitive Cabernet Sauvignon of Howard Park Wines. Since the first release in 1986, a multi-region five-vineyard Western Australian blend, this wine has been a true reflection of the best fruit chosen from a selection of the oldest vineyards in Western Australia’s Margaret River region and cool climate Mount Barker and Porongurup sub-regions of the Great Southern. Produced from the top 1% of available Cabernet Sauvignon grapes and only in the years when grapes of extraordinarily high quality are available. In Langton’s Classification of Australian Wine, the Abercrombie has an ‘Excellent’ rating, spanning back since Classification III in 2000. A limited edition package was required for the Abercrombie to include a gift box and brochure. The design was to reflect the wine; simple, elegant and of a very high quality. The paper, print materials and design were all carefully considered to make sure the simplicity and elegance of the package was true to this remarkable product.
Born out of the frustration and unproductive nature of working from home, Marcel Studio was launched in February 2013 by creative duo Edward Stroud and Maegan Brown. Marcel is a shared creative studio / gallery offering desk space for rent to freelancers and small business owners – an affordable and more professional alternative to working from home. The building was built 1923, and for many years operated as a hairdresser and tobacconist. The name Marcel is thus fittingly derived from the popular 1930s hairstyle, the Marcel Wave.